A coffee cup with a simple slogan Begin announces the appointment of a new Senior Vice President of Marketing and Media for Pivotworks Business Systems Corporation

Pivotworks announces appointment of their new Senior Vice President, Marketing and Media

Written by:

Pivotworks Staff

27 Aug 2021


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TORONTO, Ontario, May 17, 2021 -- Pivotworks Business Systems Corporation (PBSC or Pivotworks), is pleased to announce the appointment of Farzana Mawani as Senior Vice-President, Marketing and Media. As part of the executive team and reporting to Co-Founder, President and Chief Executive Officer Donald Blair, she will be responsible for all activities related to the launch and development of the Pivotworks brand identity, marketing strategy, business communications and social experience. Her leadership will be an integral asset to the growth and positioning of Pivotworks as the go-to ERP solutions support and digital transformation experts for MLEs. 

Farzana specializes in developing and deploying digital and traditional marketing strategies and campaigns, in both public and private sectors. She has extensive experience in the industries of Healthcare, Technology, Manufacturing, Government and Small Business / Entrepreneurs. She also serves as a pro bono Communications Consultant for several non-profit agencies and programs in Africa, whose goals include access to education and improved opportunities for girls and women.

"With more than twenty years of proven experience in marketing, communications, media, advertising and strategy, Farzana brings leadership, knowledge and innovation to the table," says Christopher Marquardt, Co-Founder and Vice President, People and Talent. “Our digital presence and online audience is an essential component of our success, and Farzana can help share the Pivotworks journey with others in a compelling and authentic way.”

“With the challenges of COVID-19 propelling remote work to the forefront of business operations, it is critical that we recognize the urgency of ensuring complex companies remain competitive,” says Donald Blair. “Having a seasoned expert like Farzana join our leadership team ensures Pivotworks remains top-of-mind and keeps connected to the businesses that need us, now.”

ABOUT PIVOTWORKS (pivotworks.ca) 

PIVOTWORKS provides business and digital transformation solutions to medium-large sized enterprises. Key offerings include automation, integration and orchestration of organizational workflow; systems and cloud infrastructure management; and custom solutions for continual improvement and lean operations. Pivotworks clients enjoy improved cost savings and customer service satisfaction, as well as reduced human error and avoidable delays. When it is time to streamline the technology and data flow in your business, Nobody does IT like Pivotworks.